What would you like as your new ice cream flavour? @belmontroadbelf #NewFlavour4Belfast

20131121-215710.jpgMorelli’s Ice Cream Parlour on the Belmont Road is asking the people of Belfast to concoct and name their very own Christmas-inspired ice cream flavour. The winning flavour will then be put into production at the Morelli ice cream factory and sold exclusively at the Belmont road franchise in the countdown to Christmas.

Morelli’s Award winning ice cream is based in Coleraine and the Morelli family has run ice cream parlours on the beautiful North Coast for over a hundred years. The company produces over fifty flavours of award winning ice cream, sorbet and frozen yoghurt and supplies retailers and franchisees across Ireland.

Lisa McCabe, proprietor of Morelli’s Belmont Road, commented:

“We know that ice cream is not the traditional food of Christmas, but we’re hoping that this challenge will allow our customers to really get creative and come up with a spectacular new flavour that will add to our Christmas menu. We can’t wait to see what the entrants come up with”.

The winner of the competition will be announced on Saturday 7th December and the winning ice cream flavour will also be sold from that date. The competition winner will not only get to have the first taste of their Christmas creation, they will also serve the first scoop!

On the competition, Daniela Morelli, Sales and Marketing Manager, said:

“We at Morelli’s hope to remind the City of Belfast that ice cream isn’t just a summer thing. We are looking for a flavour to reflect the season and one that will bring together the tastes that we associate with this time of year. We invite everyone to design their perfect Christmas ice cream.”

To enter the competition, participants must submit their idea before Friday 29th November through the app on the Belmont Road, Belfast Facebook page or tweet @belmontroadbelf using #NewFlavour4Belfast


Post Author: Belfast Times

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