Tayto, Northern Ireland’s leading crisp and snack brand, will be giving thousands of competitors and visitors to the 2013 World Police and Fire Games a unique “taste of home” this summer. From the point of registration when all athletes will be provided with Tayto welcome back packs and for the 10 days of the global event (1st-10th August) Tayto will be the Official Snack and Crisp Provider at all official sports venues across Northern Ireland. The iconic brand will also be prominent at Bangor Sportsplex and the newly opened Bangor Aurora Aquatic and Leisure Centre, both venues for the Toughest Competitor Alive competition which Tayto is sponsoring.
John Tully, Chief Executive, 2013 WPFG explains, “The World Police and Fire Games provide a unique opportunity to showcase many of Northern Ireland’s unique attributes to a totally new audience. Tayto is a much loved taste of Northern Ireland and we are delighted that the company is supporting the Games in such a practical way enabling all our visitors to experience one of our very best local products. It is also appropriate that a company which creates such unique products and flavours is also sponsoring the Toughest Competitor Alive, an event which is totally unique to the World Police and Fire Games.”
The Toughest Competitor Alive is a multi-discipline event consisting of eight phases which have to be completed within one day’s competition. Shared between the Bangor Aurora Aquatic and Leisure Centre and the Bangor Sportsplex, the phases are 5k run, shot put, 100m dash, 100m swim, 20ft rope climb, bench press, pull-ups and obstacle course. In order to accommodate different age categories the competition is due to take place from 5th-8th August and is open to the public free of charge to watch.
Paul Allen, Chief Executive of Tayto added, “Tayto are delighted to be involved with this global event. As an iconic Northern Irish brand, it made perfect sense for us to support the World Police & Fire Games this year, and to provide competitors and visitors from across the world with the true taste of Northern Ireland.”
Tayto joins a prestigious list of locally based companies who have signed up to support the Games including Danske Bank, Food NI, Deloitte, Diageo Northern Ireland, Fujitsu, Translink, Coca Cola Hellenic Bottling Company and Kukri.
The World Police and Fire Games is a biennial event commonly referred to as the “Olympics” for serving and retired police, fire and border security officers. It is the third largest multi-sports event in the world and will take place in 42 venues across Northern Ireland.