Simon Carter store opening in House of Fraser

House of Fraser in Victoria Square recently celebrated its relaunch after a multi million pound revamp. With new brands, concessions, shop fits and also the new champagne bar, the store has certainly relaunched with a bang.

New to the Belfast House of Fraser department store is menswear and men’s accessories brand Simon Carter.

We called in to have a chat with the man himself, Simon Carter, on the day the store relaunched. He had flown in for a quick meet and greet with customers and invited guests. I think he would’ve loved to stay late and enjoy the busy launch party, but such are the demands on a successful business man’s time, he had to fly back for an early morning appointment the next day.

Simon told us that from starting as a hobby making men’s accessories, the brand has grown to have a number of concessions in department stores and 7 standalone stores including the flagship branch in London Mayfair and overseas stores in Toronto and Johannesburg.

From the early days of making men’s accessories in the 1980’s, Simon has diversified in to beautifully designed quality shirts and men’s jackets, but never forgetting his core accessories products, cufflinks and jewellery. It’s all about quality products without the ‘designer’ price tag. 

It’s a brand that Simon believes caters for all ages, in his stores it’s not unusual for a father and son to come in and shop together. Simon believes that both his nephew and his dad would be comfortable wearing these heritage inspired pieces.

The shirts are, much like Simon, quirky and fun with the most adorable designs. Proving popular in Northern Ireland so far is this cow design; is that a surprise!?


Other designs on shirts include watches, feathers, hats and shoes, and some of these designs also feature as lining in the jackets. It’s great to see a brand embracing a touch of classic eccentricity.

Next time you’re in HoF in Victoria Square, do call in and check out this lovely brand beside the Cafe Nero coffee shop. If you like your menswear to be great quality with a nod to heritage designs and details, then Simon Carter is worth checking out.

Post Author: Belfast Times

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