Is your mum a supermum?


Seventy-five per cent of mothers in Northern Ireland believe that the sound of their children’s laughter and watching their kids grow and develop are the best things about being a mum.

The results were revealed in a survey of more than 800 mums conducted by retail group SuperValu to launch its SuperMums campaign sponsored by P&G, which will recognise and award mums across every county in Northern Ireland with a reception at Stormont in October.

Anyone can nominate a mum for the competition, or mothers can indeed nominate themselves with the winner receiving a fantastic family holiday to Malaga, courtesy of and runners-up prizes of ‘pamper hampers’ as well as an opportunity to attend the grand final, hosted by TV personality Claire McCollum.

According to the recent research conducted by SuperValu, we are a nation of worriers as three quarters of mums said they worried about their children, with the majority stating that the health of their children was their biggest concern, followed by education and managing their work/ life balance so they could spend enough time with their kids.

Mums who took part in the survey revealed that the most difficult part of being a mum is knowing what is best for your child. Not surprisingly, lack of money and sleepless nights were also major concerns.

The SuperValu SuperMums competition involves entering online and describing what makes your nominee inspirational or worthy of the title ‘SuperMum’. Respondents named Angelina Jolie as their most inspirational celebrity mum with Michelle Obama following closely behind.

However more than 26% considered either their own mum, a friend, neighbour, colleague or relative as being more inspirational than any celebrity mum.

TV personality and Mum of two, Claire McCollum, helped launch the SuperValu SuperMums campaign.
“SuperMums is a fantastic initiative as it recognises and awards what I feel is one of the most challenging but most rewarding jobs – being a mum,” said Claire.

“Whether it’s your own mum, one of your mummy friends or even yourself who is worthy of an entry, it’s lovely that SuperValu is looking for mothers who have gone the extra mile, done something inspirational or are just all-round Super Mums!” she added.

SuperValu SuperMums will celebrate your mum, you, your next door neighbour, your aunt, your grandmother, your best friend, your boss, your colleague and any other mum you think worthy of the title of the first SuperValu SuperMum in Northern Ireland.

If you think you or someone you know is a SuperMum who deserves to be recognised at a glittering reception at Parliament Buildings on 1 October, simply enter online at or before June 7.


Post Author: Belfast Times

Leave a Reply