Pete Snodden and daughter Ivana have launched the Soft Toys for Education Campaign at IKEA Belfast on behalf of Cool FM’s Cash for Kids with Marketing Manager Lynn Campbell from Save the Children, to highlight the different ways customers can give not once, or twice, but three times to help children both globally and locally.
The campaign is a worldwide initiative where 1 EURO for every soft toy purchased is donated by the IKEA Foundation to help education programmes through UNICEF and Save the Children.
IKEA Belfast has also teamed up with regional Save the Children stores as their ‘give twice’ activity, where customers can donate their old soft toys at IKEA or in each local Save the Children branch to receive a voucher to spend against their new soft toys, with proceeds going to the campaign.
In a third way to donate, customers at IKEA can also purchase one extra soft toy and donate it to the Cool FM Cash for Kids Christmas Toy Appeal at checkouts, so that local children will receive a special gift this Christmas, and further funds are raised for children’s education around the world.
This year’s range of soft toys includes last year’s hero, BJӦRN the bear and many new friends as IKEA has brought to life characters from the circus, and animals from the woodland in the new KLAPAR CIRKUS and VANDRING ranges. The KLAPPAR range brings all the fun of the fair with finger puppets so kids can get creative, especially with the finger puppet people and weight lifting lions – a puppet show can certainly be expected with the children as ringmasters!
Also new to Children’s IKEA this year, and perfect stocking filler, is the new VANDRING range which encourages children’s curiosity about nature and caring of the environment. VANDRING HARE and VANDRING RÄV come to life in the new book – The Hedgehog Leaves Home – also teaching little ones about the importance of woodland habitats.
To complement the campaign this year, IKEA Belfast will be inviting children in store to enjoy creative storytelling from Young at Art, soft toy making workshops and also lots of party fun including face painting and balloon modelling until 24th November. Throughout the week, kids can also eat free when purchased with an adult meal and enter the colouring in competition in Smäland by drawing their ultimate soft toy, to be in with a chance to win a £500 IKEA makeover for an area of their school.