Guinness unveils Amplify

Guinness has unveiled a new and very exciting music programme with the launch of Guinness Amplify.

Guinness Amplify will turn up the volume for emerging musicians in Ireland and Northern Ireland by supporting them as they unlock their full potential. Guinness Amplify will connect the freshest new music talent in Ireland with audiences all over Ireland, as well as providing them with some of the resources and expertise they need to help them along the way.

Speaking at the launch, Stephen O’ Kelly, Marketing Director, Guinness said; “Ireland has an incredible music heritage and is recognised all over the world as a hotbed of exceptionally talented musicians. Guinness has a rich tradition of supporting music in Ireland and Guinness Amplify takes this support to a new level. The combination of live performance, promotion, recording time and rehearsal space, as well as the opportunity to learn from experts within the industry, is something that we know can make a real difference in helping musicians to develop. What better way to have your music heard than in a great pub packed with people appreciating the performance, as it unfolds in a live gig”.
The programme has four key components each designed to cater for the different needs of emerging talent.

Guinness Amplify Live, offering the opportunity to perform in hundreds of pubs all over Ireland from Thursday through to Sunday across 5 weekends, kicking off on the 11th September in Leinster and will rotate around Ireland, focusing on a different region each week over the course of the five weekends.20140706-231716-83836454.jpg
There will be a few surprises along the way! Once a weekend, over the five weeks of Guinness Amplify Live, some of the biggest names in the music industry will perform surprise gigs in pubs in unknown locations. The line-up of major artists will include Kodaline, Ellie Goulding, Walking On Cars and Daithí. More names will also be announced during the summer.

Full details of the Guinness Amplify programme are available on Bands and musicians interested in taking part in Guinness Amplify have until July 31st to log on to and upload their details.

Post Author: Belfast Times

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