The Heineken Cup Quarter Final between Ulster and Saracens kicked off last weekend – and Heineken were on hand with a host of Ulster Rugby players and legends to preview the key clashes and launch the Get in the Game rugby campaign.
Get in the Game is a new multi-media campaign, designed to bring the Heineken Cup experience from the pitch onto fans’ mobiles, computers and into pubs and homes throughout the four provinces of Ireland.
Get in the Game will allow people to seize opportunities and react to a variety of digital and real life games for an enriched Heineken Cup experience – from getting competitive in their local pub to contributing to the online conversation, fans will be encouraged to be part of the Heineken Cup competition at every turn. Rugby pubs throughout Northern Ireland will be transformed into competitive zones where fans will be presented with Get in the Game challenges at key dates in the lead up to the final. The online conversation will centre around #GETINTHEGAME where there will be opportunities to score points and win Heineken Cup final match tickets.
To get involved register on Heineken.ie/game and follow #GETINTHEGAME on twitter.