Focus on: Urban Pup

We’ve just heard of another growing local business achieving success online, and you know we like to support local entrepreneurs! Urban Pup, a doggie themed gift business, have been confirmed as the official pet partner of the Andrew Lloyd Weber musical, The Wizard of Oz in London’s West End.

Dorothy’s best friend, Toto, will be wearing a selection of collar and lead sets provided by Urban Pup, including a stunning green Swarovski collar and lead set. Dorothy’s Ruby slippers aren’t given the opportunity to be the only bit of bling on stage, as Toto steals a bit of the action.

Urban Pup, who have just recorded their best ever Christmas, doubling their previous December’s trading figures, have made the specially commissioned collar and lead sets available for everyone to buy online.

They provide everything from personalised dog collars, dog perfume, matching owner and dog t-shirts, and everything in between, so making this exclusive collar and lead set available to their customers is just another way for dog lovers to spoil their pets.

To see the full range of doggie themed gifts, including the emerald green Wizard of Oz collar and lead set, log onto


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