Directory 15 returned last month to takeover Belfast for three solid nights of on-trend hair, seasonal fashion and unique, creative styling. Closing this year’s schedule with D15’s ‘STYLE HEROES’ on Friday September 26th, displaying an impressive catwalk finale filled with the latest runway inspired trends for AW14 and when I say impressive, I mean it.
One of NI’s leading fashion stylist’s Jamie Russell, who styled the ten Directory 15 ‘Style Icon’ campaign images, teamed up with fashion brand manager Cindy McKendry, who just so happened to be one of those ten amazing Style Icons, to create a set filled with fashion motivated props, taking on not one, but four spectacular trends of the AW14 variety.
First up. Bohemia. Blending baroque prints, floaty sheer fabrics and fur textures, Jamie and Cindy brought the 70s into a more modern vibe for 2014. “As the opening of the show, we wanted to start with a strong, relatable collection of clothing. Capes as coats, parkas and pink floral jumpsuits kept it modern and on trend.”
Then came the royals and the riches in Park Avenue Princess. Featuring wave after wave of pristine pastels in opulent and Upper East Side incorporated designs. Fresh off the concrete jungle streets of NYFW, “pastels and simplicity with a 60s mod twist translated through tapered trousers and fur lined pea coats in delicate shades of powder blue, pink, mint and camel.” All topped off by elegant flats and understated clutches to complete the high society, debutant dream-envy fashionista glow.
The third trend to grace D15’s AW14 runway, moved away from nobility and opted to take form in the works of the creatives who live and breathe talent and imagination in the appropriately titled ‘Artpop’ section. Presenting everything from 90s sportswear, vibrant green crop tops and metallic, leather backpacks, to paper bag waist denims, florescent yellow coats and quirky spray painted boots to match. Artpop had it all. An amalgamation of eccentricity and explosive in-your-face statement style. “An eclectic mix of exciting styles with a little bit of craziness thrown in for good measure.” Who doesn’t love a bit of catwalk craziness now and then?
Rounding up the collections on a more elegant note in the partywear trend entitled ‘After Dark’. Usually this means on thing and one thing only. Gowns. However, Jamie and Cindy wanted a more functional, more modern woman take featuring subtle feminine edges mixing cool and confident styles for AW14. Packed full of metallic florals, statement skirts, playful, textured jumpers, classical biker jackets, sequin embellishments and silk opulent dresses. “We wanted our eveningwear to be wearable…metallic mid-length skirts were paired with fluffy jumpers and a pink ostrich feather handbag.” Majestic, magnificent and totally mesmerising. Bring on the party.
The After Dark section wasn’t the only hint of sparkle, glitz and glamour as Jamie Russell whipped up a spectacular show closer in the form of a black sequin dress cooked up in approximately 60 minutes. Made from stunning Shauna Fay fabric, host Nuala Meenehan, another of Directory 15’s Style Icons, walked the runway in the jaw-dropping design proving the wonderful fashion talents of NI have once again delivered.
Catwalk Photography by Rodney Simpson.
Written by Lewis Cameron
Fashion Editor & Stylist of Beyond Man (www.beyondman.co.uk) enjoying the odd fashion blogging on the side, bringing you the exclusive and informative low-down on what’s hot in the fashion scenes from Belfast & Beyond. Follow on Instagram @beyondmanmag.