First of all, I got this press release and started reading through it and noticed that the new Diet Coke Design Award has a theme of ’30 years of fashion’. The reference to 30 years is because Diet Coke is amazingly 30 years old! Really! Wow where did those years go to?
Once again teaming up with Belfast FASHIONWEEK, the competition and award, is sure to open up a lot of doors into the fashionworld, as the winner will be offered a short fashion course at the London College of Fashion, including flights and accommodation.
The Diet Coke Design Award is open to all fashion fans and aspiring fashion designers from now until Friday 13th September.
It’s 4 years since the awards launched and they have become an integral part of autumn/winter Belfast FASHIONWEEK. Entrants will be asked to put their raw talent to work by designing a fashion forward and unique garment which encapsulates a decade of their choice from the past 30 years. Three finalists will be shortlisted by a team of judges and all three shortlisted designs will be created by Una Rodden. The winner will be announced at the finale show of A/W’13 Belfast FASHIONWEEK with the prize awarded live in front of the anticipating audience as well as a photo shoot with leading photographer Khara Pringle.
For more information on the competition and how to enter, please contact the Belfast FASHIONWEEK team on +44(0)28 9032 4437 or email firstname.lastname@example.org. The brief and application form are also available for download from www.belfastfashionweek.com