Cruise relaunch

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Luxury fashion brand CRUISE has renovated its premises in Victoria Square and last night celebrated the contemporary new interior with a Summer Style party.

Cruise is recognised as one of the UK’s leading independent luxury retailers with a reputation for iconic international designer collections, directional street-led fashion and premium denim brands.

The store carries an impressive roll call of internationally acclaimed designers and has both a Premium and Mainline offering for its customers. The Premium collections carry designers including, Alexander McQueen, Matthew Williamson, Dior Homme, Amanda Wakeley, Dolce & Gabbana, Gucci, Victoria Beckham, Vivienne Westwood and Lanvin. The Mainline offering carries brands such as Barbour, Stone Island, Armani Jeans, Ralph Lauren Polo, Paul Smith, Forever Unique, Adidas Y-3 and Nudie.

To mark the re-launch of the store Cruise hosted a night of luxury fashion and live music as models showcased the spring/summer collections. Guests at the event enjoyed a refreshing Smirnoff Mojito cocktail or chilled Peroni and tasty canapés from Wagamama.

Store manager Judi Graham said: “The feedback from the city so far has been extremely positive and there is a real buzz surrounding our new interior and our exciting brands for spring/summer. Glamorous attendees were able to browse throughout the store on the evening following the fabulous runway show. As always our staff delivered that personalised level of service, renowned throughout our stores.”

“We are delighted with the new floor space, which has provided a clear focus on menswear and ladieswear brands. The menswear department houses an impressive new footwear area which leads into men’s Mainline collections with the best urban sportswear portfolio, and then through into the men’s Premium collections which include the biggest and best international designers in the world of men’s fashion and style.

The exciting ladies footwear, accessories and handbags department now occupies a larger floor area. The women’s Premium collections display a fabulous designer brand portfolio in a relaxed, luxurious environment which then leads through to beautiful Mainline pieces towards the back of the store.”

Local singer Jason Clarke added to the chic atmosphere of the evening with a live acoustic set and DJ Jay Kay provided more upbeat tracks for the fashion runway and throughout the rest of the evening and lucky guests took home a deluxe goody bag containing a full size cream shave and money off voucher from Jason Shankey and Shu Uemura sets from hair sponsor Andrew
Mulvenna.

Photography by Brendan Gallagher Photography

Post Author: Belfast Times

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