Regular readers of my beauty columns and blogs will know that I am a big YON-KA fan, but so, it seems, are millions of others around the world, because I recently learnt that one bottle of the iconic Lotion Yon-ka is sold somewhere in the world every 3 minutes! Maybe it’s because it’s more than just a toner, it is a true phyto-aromatic fountain of beauty, essential for rebalancing and preparing skin for everyday beauty products. This vivifying mist refreshes, tones and purifies the skin and contains the Quintessence Yon-Ka, the DNA of the brand – an exclusive and treasured formula combining 5 essential oils with extraordinary synergetic properties (consisting of lavender, geranium, rosemary, cypress, thyme).
This summer, Yon-Ka has collaborated with Fifi Mandirac, a French designer full of life, for the limited edition of its LOTION-YON-KA, €33.00|£28.00. Trained graphic designer, she is renowned for her joyful and delicate illustrations for books, materials, posters and stationary. Her retro creations are bold, and their light ,colourful touches perfectly reflect a contemporary aesthetic. Fifi is a master at identifying trends and making them reflect her personal sense of style.
And whilst we’re enjoying the pretty aesthetic on the exterior of the packaging, it’s important to nod to the brand for its environmental activity too. Yon-Ka owes everything to nature, and the plant world in particular, so, in 2014, the brand chose to celebrate its 60th anniversary and 60 years of shared complicity with the plant world in its own way by reasserting its environmental commitment via the safeguarding of bees through its support of the association «Un toit pour les abeilles» (A roof for our bees). Beehives were set up across Provence, creating a home for over 400,000 bees! And not only that, for every bottle of Yon-Ka purchased, the company also donates €1 to the association. I think somewhere in the distance I hear the gentle buzz of happy bees and the aroma of a very sweet nectar.