Receiving flowers on Valentine’s Day could be the perfect pick me up to happiness according to research and local Belfast florist, Ferguson Flowers. With over 15,000 red roses expected to be imported into Northern Ireland for the February 14th celebrations there will be no escaping the ‘scents’ of happiness in the city.
The US study, first carried out by Rutgers University back in 2000 found that flowers create instant delight and happiness, and increase enjoyment and life satisfaction. More recently, a Harvard University study further discovered that respondents who received small bunches of flowers immediately perked up, were more productive and happier.
Supporting the research but going a step further with new findings, David Ferguson from Ferguson Flowers Belfast, highlights what they call ‘flower power’ and the feel good factor experienced by both sender and recipient. Commenting on their plans to help spread extra happiness during the most romantic day of the year, David Ferguson said:
“We plan to sell around 4,500 red roses along with some white and pink roses and other seasonal favourites. Valentine’s Day is the second most celebrated event in the World after New Year’s Day and is set to be our busiest day of sales. Our online delivery service continues to grow and we regularly deliver to a gentleman’s wife in Japan and will do so on Valentine’s Day. Other orders taken for this year include the Cayman Islands, Australia, the Philippines and everywhere in between.
“At Ferguson Flowers we are witnessing an infectious approach to ‘flower power’ with recipients often reacting positively within weeks and ordering flowers for friends in a bid to spread the happiness. This week our staff will be busy preparing all sorts of floral requests. Our most unusual request has been to source a huge Canadian flag, vintage wine, chocolate only available in the US all to be sent with a Valentine bouquet – if it keeps people happy we don’t mind. We always endeavour to fulfil a request.”
Based in Wellington Place in Belfast, Ferguson Flowers have been in operation for 37 years and have always prided themselves on high customer care. The introduction of an online order and delivery service a few years ago opened up new opportunities for the local Belfast business to meet consumer needs locally and worldwide. In Belfast over 80% of business for Ferguson Flowers on Valentine’s Day will be to meet the demand for red roses.
For centuries flowers have played a leading role in paintings and writings emphasising happiness and colour in abundance. French impressionist, Claude Monet famous for his paintings of flowers claimed, “I must have flowers, always, and always”. A sentiment that remains relevant today as traditionalists and romantics around the world place orders for flowers ahead of the second busiest celebration of the year.